John West

Tuna has finally gone mainstream, following the outcry in the media that John West* has broken its sustainability and traceability promises. 

We’ve reached millions of people, from This Morning with Hugh Fearnley-Whittingstall and Radio 2’s Jeremy Vine show, to The Times front page and countless other newspapers, everyone is outraged by the embarrassing progress John West has made meeting its sustainability promise to customers. 

The new Greenpeace tinned tuna league table exposes the wide gulf between UK supermarkets and brands which have taken sustainability seriously and those which have simply broken promises to clean up. Use this to help you decide which brands to buy and which to avoid until they improve. 

#JustTuna

For the first time, this league table ranks brands on a wider range of issues. Yes, there’s fishing methods of course, but we’ve also rated them on;

The sands in the tuna campaign have shifted again, and the oceans and tuna will ultimately be better off for it. Our Italian colleagues have just announced that the local tinned tuna brand Mareblu has committed to stop using Fads (fish aggregation devices) - the destructive marine minefields that have been blighting the oceans for decades.

The hubbub has now died down since we announced that John West’s shift completed a clean sweep of change among major players in the UK tuna market. And it’s been a week since Hugh Fearnley-Whittingstall’s Fish Fight: The Battle Continues reinforced this message, making people think about how we use and need to protect the extraordinary resources of the waters that dominate this globe.