3rd September, London – As Berlin prepares to
host Europe’s biggest consumer technology show on Friday, the IFA 2014 [1],
Greenpeace has released a new report measuring the tech giants progress towards
greening the gadgets on display there.
Apple is leading the consumer electronics
sector in addressing its environmental footprint, leaping ahead of rivals
Samsung, who are failing to match Apple’s leadership.
The Greenpeace International report, Green Gadgets: Designing the
future evaluates the progress and future challenges for 16 leading
consumer electronics companies on the elimination of hazardous chemicals,
reducing their energy footprint and building sustainable supply chains [2].
Pasting up the 'Clean our cloud' banner at Apple's London store
Today, we went to Apple's flagship store in London to challenge them to clean up thier iCloud. Volunteers put up giant banners on the windows to catch the eyes of passers-by, as well as handing out hundreds of apples made from coal to customers at the Regent Street store.
Today we took the ‘How Clean is your Cloud’ challenge directly to Apple, Amazon and Microsoft, the three companies which need to switch from dirty coal to clean, renewable power. This challenge follows yesterday’s launch of our 'How Clean is your Cloud’ report.
Greenpeace activists on the glass frontage of Apple's HQ in Ireland
Early this morning climbers from Greenpeace International scaled the European HQ of computer giant Apple in Cork, Ireland challenging Apple to clean up its act and stop powering their iCloud with dirty coal. The very public message covering 15 metres by 5 metres across
the glass roof of the HQ asks the company to ‘Clean Our Cloud’.
Posted by petespeller — 17 April 2012 at 4:30pm
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Comments
If you use a smartphone, Facebook, email or any sort of online storage then you're using what is referred to as "the cloud". Every day, our lives revolve more and more around the phenomenon that is the cloud. We check our email, store our music, and share photos and status updates. It’s a key part of how we connect with our friends and family.
But have you ever stopped to wonder… where does the cloud actually exist?
For most of us, when we think about our environmental footprint, the
first things that spring to mind are how to commute to work, the kind of
bags we use for food shopping, or the detergents we wash our clothes
with. But how often do we consider the energy we use when surfing the web? Or, how much polluting, dirty energy our
Facebook profile generates?
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