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Hedwig the owl visited JK Rowling's UK publisher Bloomsbury today on behalf of the Greenpeace Book Campaign. He asked them to print Harry's latest adventure, 'Harry Potter and the Half Blood Prince', which is due out this summer, on ancient forest friendly paper.

By taking such a step Bloomsbury would be helping to protect some of the world's last ancient forests and the muggle creatures that depend on them.

Raincoast Books, the Canadian co-publisher of the Harry Potter (in partnership with Bloomsbury), worked a little of its own magic for biodiversity and the world's forests by printing the Canadian edition of Harry Potter and the Order of the Phoenix on ancient forest friendly paper in 2003.

The approximately one million copies of the Canadian edition are the only ones in the world to be printed on 100 percent post-consumer recycled paper. The initiative won praise from the author, J.K. Rowling, and a special message for Canadian readers:

Following on from some very positive discussion at a meeting with construction company Multiplex, the project directors for the New Wembley Stadium site have sent a message of good will by erecting a 50 foot FSC Christmas tree at the iconic Wembley Stadium - signalling their commitment to sourcing timber from legal and sustainable sources.

"Trees are the lungs of this planet, our allies in the fight against carbon overloading. They are also living giants, vast natural edifices which we can admire for their longevity, poise, scale and beauty. Who doesn't recoil at the terrifying fact that simply vast areas of forest are being removed from the planet every year?

When the Markets Initiative started, Canada's publishing houses were largely sourcing virgin wood pulp from Canadian forests, with a high percentage from ancient forests. No publishers were consistently printing on recycled paper, no printers stocked ancient forest friendly (recycled/FSC certified) papers, and no such paper was being produced as a standard book sheet.