Mac fans in our office (and there are more than a few) were getting excited yesterday - we were expecting an announcement from MacWorld 2009 in San Francisco, confirming that Apple would as promised be removing all toxic PVC plastic and brominated flame retardants (BFRs) from its entire new product range.
Confidence was high that this was going to happen because we've had the word from the man himself - Apple CEO Steve Jobs - from as far back as May 2007 that toxic PVC and BFRs in Mac computers would be history by the end of 2008. His enthusiam for the subject, of course, initially stemmed from the success of our Green my Apple campaign, which generated huge support and discussion from Mac addicts worldwide.